Get in touch

Noida, India

Open to work

v2.0

Hello — I’m Siddharth Kumar

I work across SEO content, social media and digital marketing.

Most of my work starts where an assumption stops holding — a stress scale students didn’t trust, a message nobody had tested, a document search that was slower than it should be. B.Tech IT graduate in Noida, India, looking for roles in SEO Content, Social Media, or Digital Marketing.

See the workRésumé
Side ASide note

Notes to self:

It's just a "leap of faith" - quote from Spiderman Miles Morales

Off the clock
110students took the survey. Thirty-two disagreed with what it said about them.

Résumé

Pick the one that fits

Five of them, because one would be vague.

SEO, Social Media & Digital Marketing Résumé

The résumé for the roles being applied for right now — SEO content writing, social media and community management, and digital marketing campaigns.

Also Available

The direction this is heading, and the range behind it — product, operations and data, available on request rather than leading.

The ledger

What that adds up to.

  1. Shipped02productsOne led with a four-person team, one built alone and containerised.
  2. Led10person media teamPublic relations for the Smart India Hackathon — 1,000+ participants reached, 50+ assets.
  3. Managed20+person creative teamMirage, the film and photography society. Founded it, then ran it as a production house.
  4. Moved+25%event registrationsBy A/B testing the message for the GDSC chapter instead of guessing at it.
  5. Grew2,500+followers, from zeroThe Gautam Buddha University community page, and 500K+ organic reach with it.
  6. Published01peer-reviewed paperLead author. AIS2C2 2025, then JICS Vol. 1 Issue 2, May 2026.
  7. Surveyed110participantsAll 21 items of the University Stress Scale, over ten days in November 2025.

The record

Ask me anything.

Type a real question and pull the card for it. Every answer is sourced from the record above — nothing guessed, nothing off it.

Selected work

01Product · AI · Team leadJan 2026 – Apr 2026

Gnosis AI

AI Financial Intelligence System

I prototyped it alone, then led four people to finish it.

Financial data is dense, fragmented and written for specialists. Understanding what a signal actually means — and what to do about it — takes expertise most people do not have.

  • Next.js
  • Python
  • FastAPI
  • Scikit-Learn
  • XGBoost
  • SQL

Read the case study

STEP 01 / 05You
01
YouSomeone who needs to make a financial decision but does not have a finance background.
How the system takes a question and gives you a clear answer
02Content · Digital Marketing · CommunityAug 2022 – May 2026

A university, in public

Gautam Buddha University Community Page

A university page with no budget, no mandate and 500,000 people who read it anyway.

Started as a personal creative page and became the channel the campus actually read — social management, content planning, brand collaborations and event coverage, run alone. The same instinct then went into a hackathon media desk, a film society and a developer chapter.

  • Community
  • Content strategy
  • Campaign planning
  • A/B tested messaging
  • Public relations
Students seated at a Google Developer Groups Cloud and Gen AI session on campus.
03Product · Retrieval · Solo buildFeb 2026

DocuMind AI

Document Intelligence Platform

Built because reading fifty pages to find one paragraph is a bad way to spend a day.

Found first-hand while doing research: pulling reliable, source-grounded information out of long reports and documents is slow and inefficient. You either skim and risk missing the answer, or read everything and lose the day.

  • Next.js
  • TypeScript
  • FastAPI
  • Google Gemini 2.5 Flash
  • Hugging Face all-MiniLM-L6-v2
  • ChromaDB

Read the case study

STEP 01 / 05Your document
01
Your documentUpload any PDF, Word file, or text — a contract, a research report, a policy, anything.
How a 50-page report becomes one honest answer
04Research · Machine learningAug 2025 – Mar 2026

Classifying student stress

A Machine Learning Approach to Classifying Stress Levels

Thirty-two of a hundred and ten students were wrong about themselves.

Most stress instruments rely on self-reporting, which is exactly the part nobody checks. The study surveyed 110 students on all 21 items of the University Stress Scale and asked whether four supervised models could do better than the students’ own assessment.

  • Research design
  • Survey instrumentation
  • Data curation
  • Feature engineering
  • Supervised classification
  • Scikit-Learn

Read the case study

Siddharth Kumar presenting the paper at the AIS2C2 2025 conference.
05Data · Visualisation2025

Two dashboards

Power BI · FIFA World Cup 2022 and Wimbledon Finals

Everyone watching the final saw a scoreline. I see the data that explains it.

Where a fan sees a scoreline, I see the data that explains it. Sport is the best place to prove that, because everyone already knows what happened — so the only thing being judged is whether the report makes the real story visible. Finishing measured against expected goals in one; serve efficiency and match momentum, player against player, in the other.

  • Power BI
  • Data modelling
  • DAX
  • KPI selection
  • Report design
Report 01
A Power BI report of FIFA World Cup 2022 showing total goals against total expected goals, finishing difference, and a per-player performance table.
FIFA World Cup 2022Goals measured against expected goals — who created more, not just who scored.
Report 02
A Power BI report comparing two Wimbledon finalists on aces, first-serve percentage, net points and games won.
Wimbledon FinalsServe efficiency and match momentum, player against player.

How I think

It is one question, asked four times.

The work reads as scattered — data here, a product there, a paper, a community page. It is not four interests. It is one sequence, and most of my jobs have been a different stop along it.

  1. 01Data

    What is actually happening?

    Before anything else, get the record straight. Not what the team believes is happening — what the recruitment funnel, the delivery routes and the campaign numbers say is happening.

    SQL and Power BI on recruitment and logistics data.

  2. 02Business

    Why does it matter?

    A number is not a finding. The question is what it costs, what it unblocks, and who has to decide something differently because of it.

    KPI definition and client-facing analysis at Top Talent Bridge and GAINT.

  3. 03Product

    What could be better?

    This is where most analysis stops and where the interesting part starts. Decide what should exist, for whom, and what it has to do on the first screen.

    Gnosis AI — prototyped alone, then led as a four-person build.

  4. 04Execution

    Can we actually do it?

    Ship it, or say plainly that you could not. A containerised app that runs beats a notebook that demonstrates.

    DocuMind AI, built solo and Dockerised end to end.

And then the fifth question, which is the one I actually enjoy:

Is any of that true?

The paper set out to classify student stress. What it found was that 32 of 110 students disagreed with what the scale said about them. That is the sort of result I go looking for now — the place where the instrument and the reality come apart.

Experience

2026Aug 2026 – PresentNow

BrightRays

Intern · Digital Growth · Data · AI Workflows · Noida, India

Working across data, AI, automation and digital growth to plan and scale business systems.

  • Work with cross-functional teams across data, AI, automation and digital growth, seeing how business processes and digital systems are planned, executed and scaled.
  • Build practical understanding of SEO, digital systems and AI-enabled workflows in a live commercial setting.
  • SEO
  • AI Workflows
  • Digital Operations
  • Cross-functional
2025Jul 2025 – Aug 2025

Mindenious

Intern · Marketing & Business Development · Bengaluru, India

Marketing and sales initiatives through campaign planning, customer research and digital outreach.

  • Supported campaign planning and digital outreach across marketing and sales initiatives.
  • Ran customer research to sharpen audience understanding and improve engagement.
  • Campaign Planning
  • Customer Research
  • Digital Outreach
2025Jun 2025 – Jul 2025

Jumpy Jargons Private Limited

Intern · SEO Content & Creative · Chhattisgarh, India

SEO-focused blogs, social content, and marketing creatives built on research and storytelling.

  • Created SEO-focused blogs, social media content and marketing creatives for brands.
  • Combined research and storytelling to turn complex topics into clear, engaging content.
  • SEO Writing
  • Content Strategy
  • Market Research

And before that

  • Feb 2026 – Apr 2026Top Talent Bridge LLPBusiness & Data Analysis
  • Jul 2025 – Sep 2025GAINT Logistic Private LimitedBusiness Analysis & Performance Tracking
  • Jul 2025 – Aug 2025CollegePurContent & Campaign Performance
  • Jul 2025Marpu FoundationSocial Impact Communications
  • Jun 2024 – Jul 2024Mectoi Technologies Private LimitedTechnical Operations

Led, founded, organised

The part that was never anyone’s job.

Four years of campus work, none of it assigned. It is where the writing, the photography and most of what I know about getting people to turn up came from.

Management Lead

Jul 2024 – Jul 2025

Grew event turnout by testing the message, not guessing at it.

Google Developer Student Clubs / GDG On Campus — GBU

500+
Student community
+25%
Event registrations
  • Modelled campaign performance and designed promotional campaigns using A/B testing on messaging.
  • Mobilised a technology community of 500+ students, increasing event registrations by 25%.
Read the Jan 2024 newsletter

Head of Public Relations

Jul 2025 – Sep 2025

Ran PR and media for a national-level innovation hackathon.

Smart India Hackathon

1,000+
Participants reached
10-person
Media team
50+
Visual assets
  • Directed PR and media communications for a national-level innovation hackathon.
  • Led a 10-person media and communications team through the campaign.

Founder & General Secretary

Jun 2024 – Apr 2025

Founded a multimedia society and ran it as a production house.

Mirage — Film & Photography Society, GBU

20+
Member creative team
10+
Productions
5
Workshops
  • Founded the society and defined its roadmap, roles and execution processes.
  • Managed a creative team of 20+ members across operations, branding and promotion.

Head Manager

Jan 2023 – May 2025

Directed chapter operations for the campus MLSA programme.

Microsoft Learn Student Ambassadors — GBU

  • Directed chapter operations for the Microsoft Learn Student Ambassador programme at GBU.
  • Co-organised Gen AI workshops and Cloud Study Jams alongside the GDG chapter.

President

Jun 2024 – Dec 2024

Led the campus photography club.

Frames — GBU Photography Club

  • Led the university photography club through its 2024 term.
Students seated at a Google Developer Groups Cloud and Gen AI session on campus.
Cloud & Gen AI sessionGDG On Campus
Siddharth Kumar speaking at a conference presentation.
ConferenceAIS2C2 2025
The Mirage film and photography society team on a production.
Society productionMirage — Film & Photography
A Google Developer Groups session running in a campus lecture hall.
Campus sessionGDG On Campus
A Microsoft Learn Student Ambassadors session in progress.
MLSA sessionMicrosoft Learn Student Ambassadors
A brainstorming session with students working around a table.
Brainstorming sessionCampus programme
NetSim student coordinator programme session.
Student coordinatorNetSim
Siddharth Kumar speaking at a podium during a campus event.
SpeakingGautam Buddha University
Frames from four years of a photography club, a film society and a hackathon media desk.

Recognition

Siddharth Kumar with faculty and the Dean at Gautam Buddha University following the final-year project presentation, holding the bound project report.
Final-year project presentation with the Dean · Gautam Buddha University

Final-year project, presented

The major project was presented and reviewed at Gautam Buddha University, and the university issued a Letter of Recommendation on the strength of the work.

What I work with

SEO & Content

Writing built on search intent and research, not just a subject line.

  • SEO content writing
  • Content strategy
  • Copywriting & scripting
  • Photography & videography

Social Media

An audience grown from zero and run end to end — content, comms and the brand relationships behind it.

  • Social media management
  • Community management
  • Public relations
  • Brand collaborations

Digital Marketing

A message tested rather than guessed at.

  • Campaign planning
  • A/B tested messaging
  • Digital outreach
  • Market & customer research

Product

Deciding what should exist, for whom, and what it does on the first screen.

  • Problem framing
  • Product thinking
  • Prototyping
  • Solution design
  • UI/UX design
  • Cross-functional coordination

Operations

Running the thing — the process, the numbers, and the people moving through it.

  • KPI definition & tracking
  • Workflow & process analysis
  • Operational analytics
  • Performance reporting
  • Programme delivery
  • Stakeholder communication

Data

The evidence underneath the work above.

  • SQL
  • Microsoft Excel
  • Power BI
  • Dashboard design
  • Trend & conversion analysis
  • Exploratory data analysis

Technical Literacy

Enough to prototype the first version and work closely with engineering teams.

  • Python & Data Analysis
  • API Integration
  • Web Technologies
  • AI & RAG Workflows
  • System Architecture
  • Version Control (Git)

Certified · 7

  • McKinsey Forward ProgramMcKinsey & Company
  • Data GenAI Powered Data AnalysisTata Group
  • Deloitte Data Analytics Job SimulationDeloitte
  • Cloud Data Analyst CertificateGoogle Cloud Skills Boost
  • Google Gen AI & Cloud Computing FoundationGoogle
  • Python Using Artificial Intelligence
  • Office Master Power BI CertificateOffice Master
  • Letter of RecommendationGautam Buddha University

Right now

Three domains, one habit.

SEO content, social media, digital marketing — drag the panels below to look at each one.

SEO Content · Social Media · Digital Marketing

About

Content-first, with product in view.

Most of my work starts where an assumption stops holding.

  • SEO & Content Writing: Writing SEO-focused blogs and campaign content built on research and search intent, sharpened across paid internships in content writing and now applied at BrightRays.
  • Social Media: Founded and grew the Gautam Buddha University community page to 500,000+ organic reach from zero, and ran social campaigns and creative content for the Marpu Foundation.
  • Digital Marketing: Testing a message before trusting it — A/B tested campaign messaging that lifted GDSC event registrations by 25%, plus campaign planning and digital outreach at Mindenious.
  • Toward Product: The same habit — check the assumption before acting on it — led to prototyping and leading a four-person build on Gnosis AI. It is also where the operations work at GAINT and Top Talent Bridge is pointing: product and project management next.

Founding the film society and running the photography club came from the same place — I like looking closely at work other people have made, and most of what I know about composition I learned from doing that rather than from a course.

Currently

working on
Digital growth, data and AI workflows at BrightRaysNoida — started this month.
building
This site, againSecond rebuild. The first one was a 3D room, which was fun and wrong.
learning
How SEO actually behaves in a live commercial settingLess theory than expected, more measurement.
thinking about
Why self-reported data is trusted more than it deservesLeft over from the paper. Has not left yet.
Siddharth Kumar presenting at Gautam Buddha University
Studied
B.Tech, Information TechnologyGautam Buddha University · Sep 2022 – May 2026
Based in
Noida, Uttar Pradesh, India
Languages
English — Professional workingGerman — Limited working
Off the clock
I play guitar, and a ukulele that gets more use than it probably should.

Straight answers

The questions people actually ask.

01Who is Siddharth Kumar?

Siddharth Kumar is an SEO content writer, social media and digital marketing professional based in Noida, Uttar Pradesh, India, with a B.Tech in Information Technology from Gautam Buddha University (2022–2026). His work currently centres on three things: SEO content writing, social media and community management, and digital marketing campaigns — with product-prototyping and business-operations experience behind it, pointing toward product and project management next. He wrote SEO-focused content across three internships, grew a university community page to 500,000+ organic reach from zero, led a four-person build of an AI financial intelligence platform (Gnosis AI), and is lead author of a peer-reviewed machine-learning paper on student stress classification.

02What SEO and content writing experience does Siddharth Kumar have?

He has written SEO-focused blogs, social content and marketing creatives across three internships: at Jumpy Jargons (SEO writing and content strategy, combining research and storytelling into brand content), CollegePur (content coordination and campaign performance for educational communities), and currently at BrightRays, where he is building practical, live-commercial-setting understanding of how SEO and digital systems actually behave. He maintains a dedicated SEO & Content résumé.

03What social media and community management experience does Siddharth Kumar have?

He founded and managed the Gautam Buddha University community page, growing it to 500,000+ organic reach from zero through content planning and brand collaborations, and ran social-impact campaigns and creative content for the Marpu Foundation. He also acted as Head of Public Relations for the Smart India Hackathon, reaching 1,000+ participants with a 10-person media team.

04What digital marketing experience does Siddharth Kumar have?

He served as Management Lead for Google Developer Student Clubs (GDSC GBU), where he designed and A/B tested campaign messaging, lifting event registrations by 25%, and supported campaign planning, customer research and digital outreach at Mindenious.

05What roles is Siddharth Kumar targeting?

Siddharth Kumar is targeting early-career roles in SEO Content Writing, Social Media Executive / Community Management, and Digital Marketing — with product and business operations as the direction that work is heading toward. He maintains a résumé covering the three current domains, plus separate résumés for Product Management, Operations & Business, and Data & Analytics, kept available rather than leading.

06What is Siddharth Kumar’s educational background?

Siddharth Kumar completed his Bachelor of Technology (B.Tech) in Information Technology at Gautam Buddha University, Greater Noida, India (September 2022 – May 2026). His academic work combines software engineering fundamentals, data analytics, and machine-learning research, supported by a formal Letter of Recommendation from the university.

07What data analysis and business tools does Siddharth Kumar use?

His analytical stack includes SQL, Microsoft Excel, Power BI, Python, and Scikit-Learn for data processing, trend analysis, KPI tracking, and interactive dashboard reporting. For product prototyping and technical operations, he works with Next.js, FastAPI, PostgreSQL, ChromaDB, and Docker.

08What projects has Siddharth Kumar built?

He built Gnosis AI (an AI financial intelligence platform where he created the initial prototype, defined layperson UX workflows, and led a 4-person team) and DocuMind AI (a solo-built retrieval-augmented document platform providing streamed responses with exact source passage and page citations). He has also developed interactive Power BI analytics dashboards analyzing FIFA World Cup 2022 performance and Wimbledon finals statistics.

09What is Siddharth Kumar’s research about?

He is lead author of a peer-reviewed paper titled "A Machine Learning Approach to Classifying Stress Levels Using Psychological and Non-Psychological Features," presented at the AIS2C2 2025 international conference and published in the Journal of Intelligent Computing System (JICS, May 2026). The study evaluated 110 participants across 21 items of the University Stress Scale, demonstrating that 32 of 110 students misjudged their own stress compared to scale-derived classifications.

10What work and internship experience does Siddharth Kumar have?

He currently works at BrightRays in Noida across digital growth, data analytics, and AI workflows. Previously, he interned at Jumpy Jargons (SEO writing & content strategy), CollegePur (content coordination & campaign analytics), Top Talent Bridge LLP (business & recruitment data analysis with SQL and client reporting for an edtech startup), GAINT Logistic (KPI tracking, lead analysis, and Power BI dashboards), and Mindenious (marketing & business development).

11How can I contact Siddharth Kumar?

He can be reached via email at siddharthk1500@gmail.com or by phone at +91 6202969798. His official profiles include LinkedIn (linkedin.com/in/siddharth-kumar-0938ab245), GitHub (github.com/siddharthhkumar), and Medium (medium.com/@siddharthk1500). He is based in Noida, Uttar Pradesh, India.